"We're Hispanic. We're Cool By Default": Racist Anti-Drug Billboard Slammed by Critics

"We're Hispanic. We're Cool By Default": Racist Anti-Drug Billboard Slammed by Critics

A controversial billboard in Yakima, Washington has been removed over allegations that its message is "racist" and "lame."

"We're Hispanics. We're cool by default." Source: The Blaze

"We're Hispanics. We're cool by default." Source: The Blaze

The anti-drug advertisement, which was paid for by the State Department of Health, reads "We don’t need pot to have fun. We’re Hispanics. We’re cool by default" and features a sunny group of smiling Hispanic teenagers.

The Blaze has more:

But the billboard wasn’t created in a vacuum. In fact, the marketing contractor Idea Marketing — which is Latino-owned — listened to about 60 Hispanic middle and high school teens in the Yakima area who said they wanted a message that specifically spoke to them, the Yakima Herald reported.

“Doing a lot of the prevention research around marijuana, we have learned that strong cultural values and a connection to the community really protect youth against initiating marijuana,” the contractor’s President Patricia Lepiani told the paper. “So basically, since they feel so proud of being Hispanic, we wanted to find a positive angle about being Hispanic.”

And how did that “cool by default” line resonate with focus-group teens? “All of them had a smile on their faces,” Lepiani told the Herald.
— Dave Urbanski, reporting for The Blaze

Despite the cringe-worthiness of the advert, perhaps it has its merits. After all, 2012 study conducted in Washington State revealed that 25% of Hispanic youths in 10th grade used marijuana at least once in the past 30 days.

Still, the notion that you are cool or praise-worthy by merit of your skin color alone is completely idiotic. We can't choose our ethnicity anymore than we can choose whether the laws of physics applies to us. Society has devolved to the point where you get credit for an identity you had no hand in creating. Praise becomes meaningless when the minimum requirement is your racial identity.

From the same article:

I understand that it’s targeted toward Latino youth, but at the same time, I feel like it’s implying that we’re the only ones who smoke weed. I think I’d just laugh if I was driving down the street and saw it.

[Pot’s “cool” draw is] not a thing anymore. If you’re bragging about smoking weed, it’s like, ‘You’re lame.’
— Kate Pizano

16-year-old Kate Pizano is exactly right about the implication. The same 2012 study showed that Hispanic adults accounted for just 3% of marijuana use state-wide.

Looks like the government missed its mark. No surprise there.

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